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Coronavirus has had a "dramatic" effect on the way people use the dating app Tinder, its boss has told BBC News, though the changes may suit plans he already had in store for the platform. The coronavirus outbreak and lockdown conditions have brought mixed fortunes to online-dating platforms like Tinder, according to its chief executive Elie Seidman. On the one hand, user engagement is up, a trend other dating apps have reported too. Tinder users made 3 billion swipes worldwide on Sunday 29 March, the most the app has ever recorded in a single day.
There has been a "dramatic shift" in behaviour metrics which are normally stable, says Mr Seidman. However, the economic impact of lockdown means people have less money to spend. This is not such good news for Tinder, which is free but relies on premium subscriptions for its revenue.
Tinder has been downloaded more than million times since its launch in But the vast majority of its revenues come from just 6 million subscribers who pay for the "gold" service. The rate at which it picked up those precious paying-users declined as lockdown struck.
Other platforms which offer free -up have noticed something similar during lockdown. Mr Siedman says you might have to wait two or three financial quarters to see the full economic impact on Tinder, as the scale of the global crisis becomes clear. The other issue that will become clear with time is whether the popularity of virtual dating, by video call, is here to stay, once physical meet-ups with strangers become more possible.
Tinder is planning to roll out its own video dating function in June, says Mr Seidman. The video call service will operate on a double opt-in policy, so both sides of the match would have to agree to it. It will be free and supported by a team of moderators. The changes to dating brought in by coronavirus lockdowns have merely accelerated a generational change the company was already tracking in focus groups, says Mr Seidman.
The year-olds ing the app now, unlike their predecessors who ed inhave grown up immersed in social media apps and see that virtual world as something quite natural, he explains. For this reason the company has been working on making Tinder less of a place to organise "hook ups" offline and more of a place to hang out online, to get to know people.
It is trialling virtual spaces and live events where people can meet and match on the platform, like Swipe Nights and quizzes.Talking Tom Heroes - The Adventure Begins (Cartoon Compilation)
In a world of continued social distancing, this creed may also have to be embraced to some extent by older daters too. You can follow reporter Dougal on Twitter: dougalshawbbc.
Love and dating during coronavirus. Mature dating apps are coming of age. Image source, Getty Images. Related Topics.5 BEST US Cities For Dating (Meet Single Women)
Dating Dating apps Online dating Coronavirus pandemic. More on this story. Published 9 April Published 1 JanuaryAdult singles dating in Alto
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